Dashboard

This document explains the purpose of the dashboard and to whom it benefits.

Lemnisk CDP dashboard offers a feature-rich yet simplified user experience that uses impressive visualizations to tell a story. The dashboard is designed and developed with a simplified architecture in a user-centric approach to offer users a convenient experience in exploring the data and gaining effective insights to progress further.

The dashboard connects different tables and columns to create a meaningful visualization with elements like charts and graphs that offer a better overview of your business operations. Dashboards are a wonderful way to monitor your business, get quick and relevant reports, and glance quickly at important metrics. Dashboards are essential for an organization since multiple departments, stakeholders and chief executives can access the dashboard to understand their business performance and take relevant action to increase performance and achieve their determined goals.

How can the Dashboard support different users in an organization?

C-level executives

These are chief executive-level officers who focus on organizational performance and growth. They need a simple interface to get the overall performance report to analyze the performance of the organization. It will be hard for them to spend much time dwelling deeper into the data and getting the right insights.

Lemnisk's insightful feature-packed dashboard presents the overall performance insights with a detailed overview of data and allows you to get detailed insights into the organization's performance and marketing campaigns. This helps you to know about the growth trends with just a few clicks.

Business Analysts

They are the guys who play mostly in data to get the right insights to streamline their actions and achieve optimal results to stimulate the growth and performance of any organization. They give the right insights to the stakeholders and C-level executives who then make the right decision and propel the organization to achieve determined growth.

Our simplified dashboard supports business analysts to delve deeper into the reports and fetch the data on KPIs, forecasting the growth and risk opportunities of an organization. The dashboard can eliminate the hassle of dwelling deeper into each and every report and supports fetching optimal reports without spending much time gaining insights from each and every campaign.

Marketing

This is the team that spends more time analyzing user behaviour and market trends to create and execute suitable marketing campaigns to engage users with relevant information. They implement the right strategies to convert users into potential leads and support sales operations.

This dashboard gives a picture-perfect overview of the overall performance and user behaviour for their marketing campaigns. The CDP's simplistic yet interactive dashboard offers more time to focus on building strategies for their campaigns instead of spending a humongous amount of time fetching the reports and gaining details from different channels from each campaign. Also, the dashboard's simplified architecture supports the marketers to manoeuvre through each specific event and gain deep insight from the data acquired.

Sales

Sales professionals are one of the crucial assets of any organization that directly deals with the consumers and brings valuable feedback from the consumers to improve product performance along with driving sales to the organization. They strive for the right pitch to target the customers and drive them to consume your product.

As they hold the responsibility of generating revenue for the organization. The dashboard offers effective support to target the right audience by analyzing their behaviour, interests, and market trends. This insightful dashboard enables the sales team to fetch the overall behavioural insights and interests of the user rather than spending time digging the data deeper in each campaign to get the insights about the users that are required.