Ramanujan
Ramanujan AI is Lemnisk's powerful channel orchestration tool which supports businesses to engage customers at the right time through their preferred channels.
Businesses are spending millions on their marketing communications to reach potential users and improve their revenue possibilities. But the communications made with traditional methods fail to reach the potential customers at the right time with the right mode and end up all the efforts in vain. To secure your marketing budget and upscale your business performance with more optimized communication, Lemnisk brings Ramanujan AI' into the picture with the precise channel orchestration strategy which is much needed in this evolving AI-assisted business environment.
Ramanujan's precise behavioural analysis based on the activities of users supports the AI to target the right audience at the right time through the right channel to gain optimal engagement and bring potential results for your marketing campaign.
Let's take a case study of a marketeer called Mark.
Mark, a seasoned marketeer from Company ABC sets a campaign to drive engagement for the upcoming seasonal sale. The marketeer brings the potential engagement strategy to drive users to achieve maximum purchases at the end of the sale. To send this communication and engage customers, Mark chooses email as the channel and schedules the mail delivery at 10:00 am for 10,000 users.
Problem statement
All users do not prefer Email as the channel for promotional communications 30% of user prefers SMS, and 60% of users prefer to push notifications.
Not every user is willing to check their emails and look into Mark's promotional mail for seasonal sales at the start of the day. 30% of users start their day after 2 PM and few work night shifts, 50% of users prefer to check promotional communications only during their lunch and break hours.
Solutions from Ramanujan AI
Mark sets up a campaign with Lemnisk to communicate with users about their seasonal sales by enabling Ramanujan AI's channel orchestration strategy to drive potential engagements. Ramanujan AI collects the data of those 10,000 users and with a precise analysis of their behavioural history, It sends the communication to those 10,000 users through the preferred channels at their preferred time based on the behavioural analysis which drove 90% of engagements through the communication Mark has sent through Ramanujan's AI.
How Ramanujan AI achieve this?
Ramanujan AI is architectured with the advanced Q-learning-based DNN (Data Neural Network) algorithm which is specially optimized for Clicks and Conversions. The algorithm's time series-based models support achieving the optimal predictions from the behavioural history of the users and compute conversion propensity by incorporating the user journey.
With precise data analysis, Ramanujan AI will find optimal use cases that can be manually applied in campaigns to achieve more conversion.
Machine Learning use capabilities of Ramanujan:
Predictive Segmentation :
Ramanujan AI uses a forest algorithm to find the conversion propensity of users based on the historical behaviour of the users and segments users into hot, warm and cold buckets and targets the hot leads.
Lookalike Modelling :
The AI Finds similar users with high conversion who fail from the same branch of the decision tree.
Effective Message Creation :
Ramanujan AI finds the conversion propensity of web push/Email/Onsite notification and also suggests the word effectiveness to create engaging communication.
Recommendation System :
Ramanujan AI uses the matrix factorization method to find the deep conversion propensity and recommends further actions.
Capabilities of Ramanujan AI
Communicating with users in their preferred channel at their preferred time.
Predicting user interest and actions through users' behavioural analysis.
Catering the best communication strategy to engage users
Helps marketers to intelligently sequence marketing channels for a given segment of users.
Helps balance the right number of impressions to be sent to a user
Preventing your marketing communications from targeting non-potential leads
Saving enormous time and money by engaging the right audience in the right way at the right time.
Upscaling business performance with strategic marketing communications.
Create an engagement with Ramanujan
Steps to create an engagement with Ramanujan's channel orchestration:
Step 1: Go to > Channels > Segments
Step 2: Click "+ Add Segment"
Step 3: Create a new segment. Check here to create a new segment.
Step 4: Create an Engagement by clicking "+ Add Engagement"
Step 5: Once you create engagement in required channels, enable segment orchestration where the Ramanujan AI kicks in and begins its orchestration. To enable segment orchestration you must have at least 1 engagement in your segment. Once the segment orchestration is enabled, you cannot disable the segment orchestration.
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