Create a Web Push Notification

Steps to create a Web Push Notification for Android using Lemnisk Marketing Automation Platform.

Create a Web Push Notification Campaign

Step 1: Create a Web Push Notification Engagement

Method 1 - Segments

1. Go to Campaigns > Segments

2. Select the Segment Name

3. Click on Web Push Notification on the left panel

4. Click on Add Engagement

Demo: Add an engagement via Segment flow

Method 2 - Channels

1. Go to Campaigns > Channels

2. Click on Web Push Notification on the left panel

3. Click on Add Engagement

4. Select Segment Name from the list

5. Click on Confirm And Proceed To the Next Step

Demo: Add an engagement via Engagement flow

Step 2: Add General Details

• Engagement Name (mandatory): Add a unique name to the Engagement. It must range between 6-25 characters.

• Select Label (mandatory): Choose a product label from the list. Click here to learn more about Product labels.

• Language (mandatory): Select a language in which you prefer to write the Engagement.

Step 3: Add a Goal Goal Type (mandatory): Choose a goal type from the list. To know more about Conversion Goals, follow this guide.

Step 4: Add Content

• Notification Title (mandatory): The notification title of the Engagement message. The recommended max length is 32 characters.

• Notification Message (mandatory): Enter a brief message explaining the purpose of the Engagement. It should contain at least 6 characters. The recommended max length is 42 characters.

• Icon (mandatory): Upload the icon to represent the logo of your website or profile that will be displayed in your web push notification. The icon image should support JPG or PNG file formats, with (192*192) pixel dimension and a maximum 1 MB size.

• Notification Image: The image you want to upload indicates the purpose of the web push engagement. The notification image only supports JPG or PNG file formats, with an Aspect Ratio of : (recommended resolutions are x, x80)

(720*480) JPG or PNG

• Fallback: You can use the fallback feature provided by Lemnisk. To learn more about Fallback, click here.

In cases where the recommended size is stated, there is no length constraint for the message. However, it might get trimmed while it is delivered leading to data loss, or might not get delivered at all. Lemnisk suggests you should keep it to the recommended length.

Step 5: Buttons Icon

The icon you want to use on the button of your web push engagement. You can import using a URL or upload an image from the Lemnisk Image Media Repository. The icon image should be in JPG ,PNG or WEBP file formats, with (32*32) pixel dimension and a maximum 1 MB size.

• Text: The text you want to mention beside the icon on the button.

• On Click Action: The action is performed when the button is clicked.

• Fallback: You can use the fallback feature provided by Lemnisk. To learn more about Fallback, click here.

Step 6: Redirect URL (mandatory)

Provide the URL of the webpage to which the web push notification will get directed.

Step 7: Schedule Settings

An engagement can be scheduled to be sent at a later time or triggered immediately upon the achievement of the engagement goal. To learn more about Engagement Scheduling, click here.

Step 8: Save: Click "Save" to save the Engagement.

Fallback

A feature in the Lemnisk Marketing Automation platform used in Web Push Notification engagements. The . A fallback message will be sent to the user who does not receive the engagement. This ensures that every segment member receives the engagement. To learn more about Personalization Failure, click here.

For a detailed explanation of the steps discussed above, please refer to this video:

Demo: Creating Web Push Engagement

Once you have created an Engagement, you can neither change the name of the engagement nor the schedule settings.