App Installs and Uninstalls

This document shows how Lemnisk supports gaining insights about the App installs and Uninstalls.

App Installs and Uninstall reports are very crucial for any marketeer who creates and builds app push campaigns for better engagements. The marketing engagements and communication about your business start right there from the moment a user installs your application.

It's unacceptable for marketers to see users disappear from the campaign by uninstalling the application and it is hard to eliminate such behavior.

To overcome such a scenario with necessary measures, Lemnisk allows you to analyze the details of users who Installed/Uninstalled your application with precise reports and find the cause and overcome by making necessary changes to each campaign and retargeting the users.

Use Cases of App Installs and Uninstalls

Install and uninstall reports can be used to track the mobile app installations and uninstalls and proactively analyze whether the app push campaigns are leading to uninstalls. This data can be used to track customer engagement, identify patterns in user behaviour, and make informed decisions.

Some specific use cases for install and uninstall reports include,

• Tracking the number of new installations and uninstalls over time to measure the overall growth or decline of the product

• Identifying which marketing campaigns or channels are most effective at driving installations and retaining users

• Analyzing user behaviour and engagement to identify patterns and trends that can inform product development and marketing strategy

• Understanding the reasons why users are uninstalling the product, such as issues with performance in certain OS, Poor user experience, or lack of engagement, and using this information to improve the product and retain customers.

Use Case

Let's assume,

As a marketeer of a banking application that facilitates performing banking and financial operations, you find a sudden surge in the uninstallation of your app by your subscribers. To find the reason behind the uninstalls and get a detailed report about the users and the devices from which the users have uninstalled, Lemnisk provides a detailed report about the activities and the proportion of devices that contribute to the Installs and Uninstalls of your application.

App Install and Uninstall Numbers

• Select Reporting > App Installs and Uninstalls

• Select the desired date range to get the data of App Installs and Uninstalls.

Installs: Shows the total number of App Installs for the selected date range.

Uninstalls: Shows the total number of App Uninstalls for the selected date range.

The above image presents the number of Installs and Uninstalls from 16 January 2023 to 22 January 2023.

Installs: There are 1,488 users who installed the application, of which 142 installs are from Android OS and the rest 1,346 installs are from iOS. It would also show the trend comparison between the previous time periods. For example, if you select Last 7 Days, you'll also see the comparison between the previous 7-day period to understand whether the metric is going down or up proactively.

Uninstalls: There are 4,559 users who installed the application, of which 4,161 Uninstalls are from Android OS and the rest 398 Uninstalls are from iOS. The same trend will be shown for uninstalls as well.

The data shows that the Uninstall rate is higher than the installation rate and it is majorly from the Android OS. This supports the marketeer to analyse the cause and take necessary actions.

Installs and Uninstalls trend

The installs and uninstalls trend shows a detailed representation of total Installs and Uninstalls for both Android and iOS that support marketers to gain precise insights about the users' behaviour. The trends will be shown for each day between the selected time range.

Uninstalls by Device Model, OS, and App version

This section shows the Uninstall stats of your application as per the device model, Operating System, and App Version.

The above-shown pie chart displays the major proportions of Uninstalls as per the Device Model, OS, and App version.

• Android OS version: This chart shows that the major proportion of Uninstalls was made from "Android 12" which is 34.7%.

• Android App Version: This chart shows that the major proportion of Uninstalls was made from "Others" which is 56.93%.

• iOS version: This chart shows that the major proportion of Uninstalls was made from "Others " which is 37.69%.

• iOS App version: This chart shows that the major proportion of Uninstalls was made from "Others" which is 43.47%.

• Device Model: This chart shows that the major proportion of Uninstalls was made from " Others" which is 91.80%.

These detailed stats support the marketeer to know where the maximum number of Uninstalls are happening and mitigate the flaws in the corresponding areas to reduce uninstallations.

There are numerous ways to prevent uninstallation, Some of the important facts to consider are

• Optimizing your application for a better user experience.

• Using Lemnisk's frequency caps to ensure the limit of app push notifications so that users are not frustrated with a lot of app push notifications.

• Creating an engaging content strategy to immerse customers in your application.

• Presenting products that keep your customers regularly engaged with your application.

• Keeping customers engaged with regular updates like newsletters, product insights, updates, etc.

• Upgrading your application with the most advanced technology for a bug-free and smooth user experience across all Operating Systems regardless of the platform.