Event Dictionary

Presenting the capabilities and the benefits of Event dictionary

Event Dictionary is the global event definition database for your account. It helps the marketeers define the event schema to ensure consistency across all sources.

Benefits of using Event Dictionary

1. Helps define the event schema including event name, properties and property data types.

2. Ensures consistency of events among all data sources.

3. Ensures that only correct data enter the system and doesn't hinder

4. Helps the marketeers to add/delete/modify the properties in real-time

5. Allows you to filter the events going to a specific destination

Event Dictionary has 2 events type - Standard Events and Custom Events.

Standard Events

Standard events are enabled by Lemnisk by default. They are page, screen and identify methods.

Standard events

Custom Events

Custom events lets you create custom track events that you want to track on the website. These track events capture the customer behaviour in the form of event and event properties.

For example, you can create a custom event to capture a product click, track purchases, capture user information etc.

Create a custom event

• Click on "Create New Custom Event "

Custom Events

• Add a name to your event

• Add a description to your custom event

• Click on Save and the event will be created.

Now let's add a property to the newly created custom event.

• In the events properties mention the custom event's property name

• Define a type like STRING, NUMBER, etc

• Give a description to the property and hit the Save icon.

• You can edit the property name, type and description for an existing property. You can delete the unused properties.

Mapping events to destinations

👍🏻 Congratulations! You have successfully added a custom event to your event dictionary.

STANDARD EVENTS

CUSTOM EVENTS