Create SMS campaign

Steps to create an SMS campaign using Lemnisk Marketing Automation Platform.

Create an SMS Campaign

Step 1: Create an SMS Engagement

  1. Go to Campaigns > Segments

  2. Select the Segment Name

  3. Click on SMS on the left panel

  4. Click on Add Engagement

Demo: How to add an engagement via Segment flow

Step 2: Add General details of Engagement

  • Engagement Name (mandatory): Enter a name for the Engagement. It should range between 6-25 characters.

  • Label (mandatory): Choose a product label from the list. Learn more about product label here.

  • Choose SMS Client (mandatory): You can choose to configure SSP. Lemnisk shows the one you have selected by default.

Step 3: Add a Goal

Goal Type: Choose a goal type from the list. You can set it to none if the goal is not decided yet. Know more about Conversion Goals here.

Step 4: Configure a Template

  • Template Message (mandatory): You can create a template message to send communication to the users. You can personalize the template. To add a target page, use SMS_LP Macro. Click here to learn more about Personalising Parameters.

  • Template Preview: You can preview your SMS templates. Move your cursor to Show Preview to see how the SMS would look on different devices. The preview is updated in real-time. You can view it on Mobile and Tablet mode.

  • Content Template ID (Applies only for Infobip): You must enter the Content Template ID while configuring your SMS engagement through Infobip which is applicable only while configuring engagement with Infobip.

Step 5: Schedule Settings

Schedule: You can schedule an engagement to send later or trigger immediately when the engagement goal is achieved. To learn more about Engagement Scheduling, click here.

Step 6: Save Click "Save" to save the Engagement.

Here is a video that walks you through the steps discussed above:

Demo: Create SMS Campaign

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