This page talks about the Email channel in Lemnisk and what are the prerequisites to run Email campaigns.
You can send rich, hyper-personalized emails to your target audience using Lemnisk.
Let’s assume the Segment has been created and target users are identified. You want to send an email to the users who are part of the segment. If you do not already know how to create a segment, refer to this guide.
Why should you run Email campaigns?
Personalized email campaigns are one of the most effective ways to drive conversions and it is backed by proven statistics.
Pre-requisites to run Email Campaigns with Lemnisk
An ESP (Email Service Provider) Lemnisk is a marketing automation platform and it relies on ESP for communication. An ESP enables marketers to send email campaigns to a segment of users and collects information about all actions performed on email, such as email delivered, clicked, or bounced. The reporting section, you will be able to view a summary of all the segment and engagement information that ESP collects and shares with Lemnisk in the form of webhooks.
You can configure multiple Email Service Providers at Lemnisk. To know more about how to configure an ESP, follow our ESP-specific guide.
Email Templates in HTML Although, you can create basic templates with Lemnisk but it is always recommended to have HTML templates available that you could copy on Lemnisk’s email editor and customize as required.
Once you check the above items, you are all set to start your first email campaign.
Last updated
