This page talks about the Email channel in Lemnisk and what are the prerequisites to run Email campaigns.
Last updated
This page talks about the Email channel in Lemnisk and what are the prerequisites to run Email campaigns.
Last updated
Email is one of the irreplaceable mediums to communicate with users for business and marketing purposes with the highest delivery rate. Lemnisk's Email channel allows you to engage your audience with personalised emails and rich media.
Personalized email campaigns are one of the most effective ways to drive conversions and it is backed by proven statistics.
An ESP (Email Service Provider) Lemnisk is a marketing automation platform and it relies on ESP for sending emails. An ESP enables marketers to send email campaigns to a segment of users and collects information about all actions performed on email, such as email delivered, clicked, or bounced. In the reporting section, you will be able to view a summary of all the segment and engagement information that ESP collects and shares with Lemnisk in the form of webhooks.
You can configure multiple Email Service Providers at Lemnisk. To know more about how to configure an ESP, follow our ESP-specific guide.
Email Templates in HTML Although, you can create basic templates with Lemnisk but it is always recommended to have HTML templates available that you could copy on Lemnisk’s email editor and customize as required.
Once you check the above items, you are all set to start your first email campaign.
