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On this page
  • Why should you run Email campaigns?
  • Pre-requisites to run Email Campaigns with Lemnisk
  1. Channels

Email

This page talks about the Email channel in Lemnisk and what are the prerequisites to run Email campaigns.

PreviousFAQsNextSet up an ESP

Last updated 8 months ago

Email is one of the irreplaceable mediums to communicate with users for business and marketing purposes with the highest delivery rate. Lemnisk's Email channel allows you to engage your audience with personalised emails and rich media.

Why should you run Email campaigns?

Personalized email campaigns are one of the most effective ways to drive conversions and it is backed by proven statistics.

Pre-requisites to run Email Campaigns with Lemnisk

  • An ESP (Email Service Provider) Lemnisk is a marketing automation platform and it relies on ESP for sending emails. An ESP enables marketers to send email campaigns to a segment of users and collects information about all actions performed on email, such as email delivered, clicked, or bounced. In the reporting section, you will be able to view a summary of all the segment and engagement information that ESP collects and shares with Lemnisk in the form of webhooks.

You can configure multiple Email Service Providers at Lemnisk. To know more about how to configure an ESP, follow our ESP-specific guide.

  • Email Templates in HTML Although, you can create basic templates with Lemnisk but it is always recommended to have HTML templates available that you could copy on Lemnisk’s email editor and customize as required.

Once you check the above items, you are all set to start your first email campaign.

Statistics showcasing the effectiveness of Email Campaigns