FAQs

  1. Why is the RCS deliverability low?

    • In India, RCS is regulated, and mass marketing is limited to whitelisted templates.

    • RCS is available only on Android ecosystems, that use "Google Messages" as their SMS app.

    • Users where RCS is disabled on their messaging app will also not receive the RCS.

  2. What kind of RCS Client APIs can I add?

    • RCS Template messaging APIs are configurable on the platform.

    • JSON Payload APIs are supported via "Add RCS API".

  3. What metrics are captured in RCS reporting?

    • RCS reporting is similar to that of SMS reporting, with addition event of 'Read'. So, the delivery metrics funnel is:

      • Sent -> Delivered -> Read -> Click (wherever available)

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