Events Overview

A brief overview of events and its role in your marketing campaigns.

What is an event?

An event is any action that is performed by the customer while interacting with your business.

Think about the time you wanted to buy a product, your customer journey looked something like this - You visited the brand's website and the website homepage loaded. You went ahead and scrolled the page and clicked on the product you wanted to buy. You checked for a few offers and added the product to the cart. Later, you received an email which informed you about the ongoing offer for the product you wanted to buy, you clicked on that email and were directed to the buy now page. You completed the payment and the order was placed.

In the above scenario, the following would be considered events:

• "Page load" when you visit the website

• "Track" when you scroll down the page to look for the product you wanted to buy

• "Click on the product" When you click on the product

• "Add to cart" when the product was added to the cart

• "Click on the email link" when you see the offer in the email and click it

• "Page load" when you are directed to the buy page

• "Order placed" when you are completed with the payment

Types of events in Lemnisk

Standard events

Events for which a standard mapping with attributes is present in Lemnisk for different destinations. These are automatically mapped events in Lemnisk.

• Identify: Identifies the user and merges the cookie ID with the existing profile

  Example: Login, Subscription, etc. To know more click here

• Page: Identifies the pages viewed by the user. It helps create a customer funnel and identify which page the user dropped. To know more click here

• Screen: Identifies the screen viewed by the user on the app. It helps create a customer funnel and identify which screen the user dropped. To know more click here

• Track: Track the user behaviour on the website/app.

  Example: Time spent on the app, product added to the cart, where the customer dropped in a video. To know more click here

To view standard events -

Go to > Data Pipeline > Event Dictionary > Standard Events

Custom events

Events for which a standard mapping with attributes doesn’t exist in Lemnisk. These events need to be created by businesses and map them with destinations

Transformation

Transformations in Lemnisk is the process of transforming the user/event attributes in the destination-compatible format. Custom events are required to be created for performing a transformation on them since the transformation is set up at the destination level. It is a one-time activity for tracking a particular event for a destination. Since it can be created at an individual destination level, the same event can be tracked on different platforms.

For example: "productviewed" may be transformed as "viewedproduct" for Facebook, "viewed" in Google Ads, etc.

To create a transformation -

• Go to > Data Pipeline > Destination

• Select any destination and navigate to Transformation

• Click Add Transformation

• Select the events for transformation from the list of Events

• Test any event by selecting the event in the Events field below the code snippet and clicking Run Test

• Click Validate and Save to save your transformation

• You can delete the transformation using the button Delete Transformation placed in the left corner of the window.