Facebook Export Channel
This document talks about the requirements from the client to set up Facebook Export Channel.
Last updated
This document talks about the requirements from the client to set up Facebook Export Channel.
Last updated
Facebook Export channel helps the clients set up segments on Lemnisk UI and export them to their respective business managers in real time.
To enable Facebook Export as a channel, Lemnisk would require the following details:
Access Token
Ad Account ID
Following are the steps to generate and manage access tokens:
Access Token
To generate the System User’s Access token, we’ll need a Business Type App.
If you already have a Business Type App, you can directly skip to . If not, follow the steps given below to create an App first.
Steps to Create an APP:
On Facebook Business Manager, navigate to the Apps > Add Button > Select Create a new App ID.
Select Business as the App Type and click Next
Provide the appropriate Display Name, and App contact email and click on Create App.
On the Facebook Business Settings page, navigate to Users > System Users > Add, type the appropriate name and select Admin as the user role.
Under the System Users tab, select the Admin System User and then click Generate new token. Select Business App from the dropdown.
Select read_insights, ads_read, and ads_management from the list of Available Permissions and then click Generate AccessToken.
Copy the Access token shown in the dialogue box and share it with the Lemnisk team.
Navigate to Business Settings > Accounts > Ad Accounts.
Select the Ad Account and share the associated account ID.
Step 1: Share Facebook Business Partner Information
Contact Name
Contact Email
Step 2: Accept Partner Request
Once we receive the above information, Lemnisk will send a Partner Request. You need to accept the request and share the Ad Account asset with Lemnisk.
Step 3: Share Ad Account Assets with Lemnisk
Once you accept the Partner Request, you should see Lemnisk in the list of partners. Click on the Partner and click on Share Assets.
Select Ad accounts in Asset Type and select the asset you would like to share.
In Full Control, enable the Manage Ad Account and click on Save Changes
You first have to create an engagement to set up Facebook notifications. Let's create an engagement.
Navigate to Lemnisk > Activate drop-down> Channels. The Channel Summary tab opens by default.
Then, click +Add Engagement. A Create an Engagement pop-up appears.
Now, select a segment from the Select Segment drop-down.
Click Confirm and proceed to the next step.
In the General Settings section, type the engagement name in the Engagement Name text box.
Check the box and select one of the export options to define your export.
From the Select Label drop-down, select the label.
Click Save. Your engagement is created successfully and will appear under the Facebook Export tab.
You can activate/deactivate the engagement any time using the toggle switch, under the Status column.
Lemnisk helps you export Lemnisk User ID (viz_cookie_id) as a unique user identifier for every user to Facebook in the form of Facebook's external_id . You can even select a different variable in case you would like to use your own user identifier.
Steps to export External ID to Facebook via Lemnisk:
Click on the "External ID" checkbox under "User Identifiers" while creating a Facebook Export engagement.
Check the "Lemnisk User ID" to send the unique user ID to Facebook.
If you wish to send your own user ID which is stored in the user profile, you can select it by choosing the appropriate variable from the "Select Macro" dropdown.
As the campaign is hosted on the Facebook UI, we would not be taking ownership of the performance and reporting.
Facebook Export as a channel can be only used as the last node in the user journey.
Only Export of User Identifiers is supported in Journey Builder as Segment Tagging would require the user to come back to the website.
The next step would be to create a System User. If you already have a System User, skip to .
You must have a Business Manager. If you don't, please head over to .
Partner Business ID. Learn how to .
Click Facebook Export tab or click icon in the Facebook Export tab in the dashboard.
Facebook External ID (external_id) is a unique identifier that helps in representing a user from other systems. With the help of External ID, you can create different types of custom audiences on Facebook and improve match rates across channels. You can read more about the benefits of External ID .
