This page talks about Whatsapp channel in Lemnisk and what are the pre-requisites to run Whatsapp campaigns.
WhatsApp has been amassing users steadily for over a decade. With the evolution of digital marketing, WhatsApp arose as a suitable communication medium for Business and Marketing over SMS and Email. Its user-friendly interface and easier accessibility made people adopt this communication medium globally faster than any other communication medium. The engagement level WhatsApp provides to the business is impressive which can shoot up to merely 120% delivery and the open rate which made it one of the potential communication mediums for businesses to target its users.
There are numerous vendors emerging to assist you in streamlining marketing communication via WhatsApp with simplified solutions that enable you to personalize the communication more easily to engage the right audience with the relevant message for better engagement. Lemnisk curates the best and most effective WhatsApp service to configure your WhatsApp communications to engage your customers more effectively.
Why should you run WhatsApp campaigns?
Wide Reach: With over 2 billion monthly active users, WhatsApp has a large and diverse audience, making it an effective platform to reach a large number of potential customers.
Personalized Communication: WhatsApp offers a personal and direct communication channel, allowing businesses to connect with customers in a more intimate and informal way.
High Open Rates: Messages sent through WhatsApp have more than 95% open rate, which means that businesses have a better chance of reaching their target audience and getting their message across.
Cost-Effective: Running WhatsApp campaigns is cost-effective compared to other marketing channels, as it eliminates the need for expensive marketing materials or advertising costs.
Easy Integration: WhatsApp can easily be integrated into a business's existing marketing strategy and can be used in conjunction with other channels for a more comprehensive marketing approach.
Pre-requisites to run WhatsApp Campaigns with Lemnisk
Registered WhatsApp business account: The user should have a registered WhatsApp business account.
Integration with an existing WhatsApp Service Provider (WSP): Integrate your WhatsApp with our existing service providers Yellow Messenger, Gupshup, and Infobip.
Approved whitelisted templates: Message templates are used to initiate conversations with customers. Unlike other types of messages, message templates are the only type of message that can be sent to customers who have yet to initiate a conversation with you. To know how to do that click here.
Once you check the above items, you are all set to start your first WhatsApp campaign.
Last updated
