Create WhatsApp campaign
Steps to create a WhatsApp campaign using Lemnisk Marketing Automation Platform.
Last updated
Steps to create a WhatsApp campaign using Lemnisk Marketing Automation Platform.
Last updated
Step 1: Create a WhatsApp engagement
Go to Campaigns > Segments
Select the Segment Name
Click on WhatsApp on the left panel
Click on Add Engagement
Step 2: Add General details of Engagement
Engagement Name (mandatory): Enter a name for the Engagement. It should range from 6-25 characters.
Label (mandatory): Choose a product label from the list. Click to learn more about Product Label.
Step 3: Add a Goal Goal Type: Choose a goal type from the list. You can set it to none if the goal is not decided yet. To know more about Conversion Goals, follow guide.
As you enter the data into each section to create an Engagement, the section will turn red. Once all the information about the section has been entered, the section will turn green. You can complete the sections in any order, but the sections must turn green before you click Save.
Step 4: Add content
Adding content varies according to the template configured with each WhatsApp service provider.
In Yellow Messenger, you can configure the template manually as the vendor does not provide any API to fetch the template details.
Namespace: Add a Namespace.
Template Name: Choose your template. The upcoming field will be displayed as per the requirement of the template configured in Gupshup
Language: Choose the language in which the template has been configured
Variable Mapping: Customize the variables to match your template configured in the yellow messenger. You can add or remove variable mapping to match the template. These variable mapping will fetch the data from Lemnisk to personalize the communication.
Add a Button to your template: You can configure the template with a button to redirect the users to the target page by selecting the check box and adding the target URL.
Include media: You can upload the media either as a URL or as a file using the radio buttons. The supported media file formats are images, docs, and video.
Add File Name: Add the file name and click Submit.
Step 6: Save " Save" the Engagement and verify through the "Try it out" option
Once you have created an Engagement, you can neither change the name of the engagement nor change the schedule settings.
Verify how it works using option
Step 5: Schedule Settings You can schedule an engagement to trigger immediately or to send later by configuring the Time and Date. To learn more about Engagement Scheduling, click .
