Getting Started
Brief overview of supported channels in Lemnisk and key concepts used during campaign setup.
Last updated
Brief overview of supported channels in Lemnisk and key concepts used during campaign setup.
Last updated
SMS: With Lemnisk, you can reach out to your customers via SMS channel for your promotional and transactional use cases. The channel SMS possesses a 95% delivery rate and 82% open rate which likely makes users to take action upon your engagement.
Email: Email is one of the potential channels for businesses to communicate and promote their offerings to the masses. With Lemnisk, you can use email as a channel and deliver tailored emails to run a campaign that possesses a 99% delivery rate that cannot be left unnoticed.
App Push Notification: A pop-up notification sent to the user's device (Android or iOS) from an app to promote a campaign. Requires user consent. This gains significant response from the user for businesses with just a click when the relevant messages pop up to the customers.
Onsite Notification: A notification is shown on the website while the user is browsing the website in real-time. This allows you to engage users with relevant information based on their actions and interests.
Web Push Notification: A pop-up notification sent to the user's device (laptop/phone) from a browser to promote a campaign. Requires user consent. Raising click-through rate in web push notification
Notification BOT: With a Notification bot, one can inform the user about the recent updates on products and offers based on their interest right away on the website even before they log in. It is the notification card tray in the top left or right of the website, where one can deliver attention-grabbing notifications to the user.
Facebook Export: Export segment audience created at Lemnisk to Facebook Ads for retargeting.
Google Ads Export: Export segment audience created at Lemnisk to Google Ads for retargeting. Google ads will boost your audience reach by displaying relevant ads that increase Click Through Rates(CTR) by 3X at significantly lower costs compared to other paid social media campaigns
External API: Invoke any external API of your choice (internal or external) whenever an activity happens. You can enable customer support, Lead submission, IVR, CRM, Facebook and Google conversion API, and many more.
WhatsApp: WhatsApp has emerged as an irreplaceable channel in the past decade which acts as a promising communication medium for marketing and business communication. With WhatsApp channel, you can promote your campaign by sending promotional messages to users directly on WhatsApp. Requires user consent.
Campaigns in Lemnisk are called Engagements. These Engagements increase awareness and help you reach users and convert them into potential customers.
Frequency Caps limit communication, sent to the users to avoid bursts of communication. Once this limit is reached, the communication is not triggered, even if all conditions are met.
Frequency cap at various stages:
Segment Level: For any given segment channel relationship, you can set a frequency cap. Suppose a user falls into a segment having multiple SMS engagements. When you set the daily frequency cap to 5 for all segment channel relationships, the communication to the users falling in that segment will not exceed 5 times across all engagements.
Engagement Level: You can set frequency caps at an engagement level and prevent any engagement from being sent more than a certain threshold. Suppose there are 3 SMS engagements in the segment and you want to send an engagement daily only once. You can set the daily frequency cap of that particular engagement to 1 and you are good to go.
Global Level: You can also set a global frequency cap for every channel.
Refer here to learn about Frequency cap settings
Persistent
If a user drops out of a segment and later rejoins the same segment, the frequency cap will still be applicable, provided the persistent setting is enabled. However, if not, then the user will receive all the engagements that are set up in the segment all over again.
Once a user falls into a segment, a campaign is set up to initiate communication immediately. Let's assume a user receives one communication and drops out of the segment for a reason. The user rejoins the segment later on the same day after fulfilling the conditions again.
Use case: Send an engagement only once to users of a segment for a particular channel.
Solution: Set Segment level Frequency Cap as 1 and enable Persistent Since persistent is enabled and the user has rejoined, s/he will not receive the communication.
All frequency caps are user-specific.
For every Channel, the marketer has to assign the data source from which the target users are going to become part of the segment, on which the engagement is set up. This provides a key tool for the marketer to strategize and filter what sources will be used to run a certain communication channel from the same segment.
Example: If one creates a segment to send confirmation Emails and WhatsApp messages to users who have provided their time slot for a sales call. The Email is to be sent when the time slot is updated from an offline file, while WhatsApp is to be sent when the time slot is updated by the user themselves on the website.
Rest API: Our proprietary server-to-server API to ingest data in real time.
Analyze: Events coming from our Javascript or Mobile App SDKs
Offline File Categories: Events coming from offline files ingested in the CDP.
Go to Segments > Select a Segment > Go to the desired channel.
Now for this selected segment: channel combination, go to advanced settings.
Select the desired Data Source for the engagements under this selected segment: channel.
analyze is for Web and App events, dataingestionapi is for our REST API, and the rest are the offline categories created in the account.
Trigger Data sources are a mandatory step in running any campaign with Lemnisk CDP. Without selecting a data source, the activated engagements will be dropped.
For External API, one has to select trigger data source individually for every configured API, unlike other channels.
There are two types of engagement scheduling options available while setting up an engagement at Lemnisk.
Schedule Later: You can schedule a notification on a specific day and time and add repeat conditions to repeat it daily, weekly, or on alternate days/weeks. You can also add end conditions to the engagement scheduling. - Never: If you don’t want to repeat a communication. This communication will only go out once. - After X Occurrences: Repeat the communication until the set number of occurrences has been reached. - Select End Date: Select an end date till the engagement should run for the users.
On Trigger: You can trigger a communication immediately when a user falls in a segment or after a select time interval. The communication is triggered each time the user falls in a segment, based on the frequency cap setting.
Use case 1: Let's assume a user visits your website and provides his/her email address through a lead form. As soon as the user submits the lead form, you want to trigger an email to the user but the email should only go out once.
Solution: Create an engagement with a lifetime engagement level frequency cap of 1, and set the trigger condition as Immediate. So, when the user re-submits the form, the email won't be triggered again to the user.
Case 2: Consider a mass marketing campaign to promote a new product that is yet to be launched in the upcoming week. To create a fuss amongst the users, you want to target all the existing users. You want to send an SMS engagement twice a week and an email engagement once a week. This engagement will run for the next 1 month.
Solution: Create a segment targeting all the existing users. Set the engagement level daily frequency cap as 1 and add repeat conditions as shown below in the image.
Note: If a user drops out of a segment before the communication is supposed to be triggered, s/he will not receive the communication.
Let's say you want to send a communication to many users in order to pay the premium amount of health insurance. Creating communication for each user will take a lot of time since each of them will have different amounts to pay.
Solution: Macro helps personalize templates and create more interactive communication. Using Macro, you can send the same communication to the users with specific details, saving time.
Step 1: Put @ symbol
Step 2: Choose the label variable
Whenever a marketer is setting up a campaign, there is always a goal that the marketer has in mind. This goal can be to reach new leads/users, increase purchase orders, etc.
When a campaign is run for users they perform the conversion action that the marketer has specified. To check the efficiency of a campaign, a marketer can set up a conversion action that he wants the user to perform.
When the user interacts with the campaign and performs the conversion, we attribute that conversion back to the campaign that the marketer has executed. In this way, s/he will assess the effectiveness of the campaign.
Lemnisk's marketing automation platform makes the executed campaign more effective by attributing the actions and achievements of the goals. This enables marketers to take result-driven measures in setting their marketing campaigns to generate optimal results.
Use case: Let’s say, you launch a credit card on Diwali and you drive campaigns through SMS, email, and the App push channels.
A conversion action will be attributed to the campaign the marketer was running when all the campaigns are active and users interact with the campaign.
If most conversions are made by app push engagement, then the marketer will run the app push engagement, which will be considered an engagement attribute.
There can be multiple engagements and the conversions of the engagement will be specified through the most recent action.
At Lemnisk, the actions performed by a user are called events. There is a 30-day window that starts once the user interacts with the campaign and the actions performed within 30 days, will be linked to that engagement. When a conversion goal is achieved, a specific event name is associated with the conversion to ensure the effectiveness of each engagement that occurred within the triggered campaign.
There are two types of conversion goals:
1. Track: To track the user behavior on a website or app. Click here to learn more about the track event. 2. Page: To identify the pages viewed by the user on your website. Click here to learn more about the page event.
You can tag an engagement with a label that can be used for reporting.
Refer here to learn more about adding a product Label.
You can automate the campaign by scheduling the Start and End dates and timings of any particular campaign. Your marketing campaign can also be conducted manually by clicking the check box provided.
