Quora Pixel

Getting started with Quora Pixel and setting it up.

What is Quora Pixel?

The Quora Pixel is a tool that is placed in your website code to track traffic and conversions. When someone clicks on your Quora Ad and lands on your website, the Quora Pixel allows you to identify how many people are visiting your website and what actions they are taking.

Quora Conversion Pixel enables you to attribute downstream user actions on your website to your ad campaigns running on Quora.com.

Quora Pixel Use Cases

Measure Conversions

Learn what Quora users are doing on your website. Measure advertising performance by attributing conversions to your ad campaigns.

Audience Engagement

Target high-intent users who interacted with your brand before, and create lookalike audiences to find users who have similar characteristics.

Optimize Results

With the Quora Pixel, you can track real-time results and make goals-based bids to optimize a specific action a user is most likely to take.

For more information, please refer to Quora Pixel documentation.

Getting Started

Connection

Before you start, make sure Quora Conversion Pixel supports the source type and connection mode you’ve chosen to implement.

Connection	Web	Mobile	Server
​📱Device Mode	✅	🚫	🚫
☁️Cloud Mode	🚫	​🚫	🚫

Methods

Track

The Quora Conversion Pixel supports a single Generic Track event currently. Hence, you can map any number of event names (e.g. “Completed Purchase”) to this Generic event in your Destination settings to fire it.

{
    "originalTimestamp" : "2022-03-31T08:40:03.000Z",
    "event_type": "track",
    "t_event_name": "bumblebee_magazine:search_submit",
    "srcid": "3",
    "t_name": "test",
    "t_pageUrl": "https://www.livspace.com/in/hire-a-designer",
    "t_path": "/in/hire-a-designer",
    "t_referrer": "https://stage2.livspace.com/",
    "t_whatsappConsent": "true",
    "t_userid": "CX6179",
    "userid": "CX6179",
    "param": "e500",
    "fp11_event": "Lead",
    "externalId": "b141bd06643cfb27a0bea7689f3f1b99dfe157d5e64618fc99978442c4244794",
    "page_url": "https://www.livspace.com/in",
    "ga": "GA1.2.1510407859.1647415980",
    "fbp": "fb.1.1647415986304.1748985397",
    "singleTagVersion": "0.02v",
    "section": "1",
    "level": "1",
    "messageId": "d4bd9803-b867-4849-8023-e0f6bb85e9c0",
    "sentTime": "2022-03-31T08:40:03.000Z",
    "page_title": "Interior Designer Services | Best Home Interior Design Company in India - Livspace",
    "fp11": "Lead",
    "Returning_visitor": "No",
    "last_visit": "1648716003802",
    "formatTime": "2:10:03 PM",
    "fp55": "[e-mail]",
    "fp56": "[phone]",
    "cb": "viz_623191826aa51",
}

Setting up Quora Conversion Pixel destination in Lemnisk

You will have to perform the following steps in the Lemnisk app to add Facebook Pixel as a destination.

Step 1: Navigate to CONNECT > Connections > Destinations and click +Create Destination.

Step 2: A Catalog pop-up appears. Select Quora and click Continue.

Step 3: Navigate to CONNECT > Connections > Destinations and click +Create Destination.

Step 4: A Catalog pop-up appears. Select Quora and click Continue.

Setting up destination Quora Pixel

Step 5: Select a source of your choice by checking the box adjacent to the source and then click Continue.

Step 6: Type a unique name that acts as your destination identifier. Click Create Destination.

Step 7: Select a source of your choice by checking the box adjacent to the source and then click Continue.

Step 8: Type a unique name that acts as your destination identifier. Click Create Destination.

Name your destination

The Overview tab appears with the details of the destination you just created.

Step 9: Click +Add Sources and select a source(s) of your choice by checking the box adjacent to the source, then click Continue. [If you have already selected the source, please skip this step.]

Step 10: In the Name field, type a unique name.

Step 11: Toggle the Status button to activate the destination. You will be prompted to confirm your actions.

Step 12: Click Enable.

Step 13: Click +Add Sources and select a source(s) of your choice by checking the box adjacent to the source and then click Continue. [If you have already selected the source, please skip this step]

Step 14: In the Name field, type a unique name.

Step 15: Toggle the Status button to activate the destination. You will be prompted to confirm your actions.

Step 16: Click Enable.

Confirm your destination

Step 17:You will be redirected to the Configuration tab.

Step 18: In the Pixel Key field, type or paste your pixel key.

Step 19: You will be redirected to the Configuration tab.

Step 20: In the Pixel Key field, type or paste your pixel key.

Configure destination

Step 21: Click Update Destination. The destination will be activated.

Step 22: Click Update Destination. The destination will be activated.

Destination updated

Setting

Setting	Description
​Quora Conversion Pixel key	Y​our Quora Conversion Pixel write key. You can find this in your Install Pixel in Quora Ads Manager -> Conversion Pixel tab.