Google Ads Export Channel
This document talks about the requirements from the client to setup Google Ads Export Channel.
Introduction
Google Ads Export channel helps the clients to set up segments on Lemnisk UI and export them to their respective business managers in real-time.
Setup Guide
Requirements
The Google Ads User of the client, with admin rights has to carry out the following steps to grant Google Ads Management access to Lemnisk.
Get your Google Ads ID. It is available on the top right corner of your Ads panel screen beside the profile icon, as show in the snippet below.
With the help of your Customer Success Manager, set up a call with Lemnisk team. In that call, add the GA account ID to the below URL and hit enter. URL: https://us-ax.lemnisk.co/OAuthGoogle/start.php?accountId=<Insert_Google_Ad_account_ID>
Once the client clicks on the link, a Google Authentication popup will be shown to request access, where the Google Ads Admin user should login.
Lemnisk Team will verify the actions, and confirm on the successful setup. And your Google Ads Export setup is done!
User Identifiers
The user identifiers help you find existing users by collecting their information such as email, mobile number, etc. Google Ads hashes this information and then matches it with the profiles of your customers so that you can advertise to them.
To further ease the process, you can use macros that record and automate repetitive tasks in Lemnisk.
Audience Export Setup
You first have to create an engagement to set up Google Ads notifications. Let's create an engagement.
Navigate to Lemnisk > Activate drop-down> Channels. The Channel Summary tab opens by default.
Click Google Ads Export tab or click icon in the Google Ads Export tab in the dashboard.
Then, click +Add Engagement. A Create an Engagement pop-up appears.
Now, select a segment from the Select Segment drop-down.
Click Confirm & Proceed to the next step.
In the General Settings section, type the engagement name in the Engagement Name text box.
Check the box and select one of the export options to define your export.
From the Select Label drop-down, select the label.
Click Save. Your engagement is created successfully and will appear under the Google Ads Export tab.
You can activate/deactivate the engagement at any time using the toggle switch, under the Status column.
Reporting
You will be assisted with audience creation, pixelling, and user uploads in Lemnisk.
As the campaign is hosted on the Google Ads UI, we would not be taking ownership of the performance and reporting.
Journey Builder Support
Google Ads Export as a channel can be only used as the last node in the user journey.
Supported Audience Exports
Only Export of User Identifiers is supported in Journey Builder as Segment Tagging would require the user to come back to the website.
Currently, we only support the export of users with hashed email and hashed mobile.
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